OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google

OpenAI launched a beta Business Hub where companies can create verified business profiles and, if eligible, a specialized business agent that ChatGPT users can ask about the business and its products. The hub also offers limited business insights such as profile views, business mentions and website clicks, and businesses must verify their profiles through a process OpenAI did not detail. The move follows the company's earlier e-commerce effort, which it retired in March.