Graduates are managing AI – but are they learning much else?

A BBC report profiles new graduates in dedicated AI roles, such as Lotte Underwood, an "AI associate" at London PR agency Fight or Flight who manages around 30 AI agents, and Dillan Patel, an AI automation analyst at Stride. PwC's 2026 AI Jobs Barometer, analysing 2.4 million US entry-level jobs, found the entry-level roles most influenced by AI are seven times more likely to require senior-level skills, and such roles grew 35% since 2019 while other entry-level roles shrank 10%. Some experts, including PwC UK's Claire Reed and Portman Finance Group's Simon Pratt, caution that AI skills alone are not enough without sector knowledge.